SAMSUNG 98″ 4K UHD LED TV
SAMSUNG 98″ 4K UHD LED TV Original price was: KShs406,000.00.Current price is: KShs400,000.00.
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SAMSUNG 98″ 4K Q LED TV SERIES 8
SAMSUNG 98″ 4K Q LED TV SERIES 8 Original price was: KShs506,000.00.Current price is: KShs500,000.00.

Samsung 77-Inch OLED TV – Powerful 4K Quantum HDR OLED with 144Hz Motion & Neural Quantum Processor

77″ 4K QD-OLED panel • Neural Quantum Processor 4K • 144Hz Motion Xcelerator • Quantum HDR OLED+ • Dolby Atmos • Tizen OS • 4x HDMI 2.1. Read our full Samsung 77-inch OLED TV (QA77S90DAE) review.

Original price was: KShs486,000.00.Current price is: KShs480,000.00.

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Description

Samsung 77-Inch OLED TV Review: Powerful 4K Quantum HDR OLED with 144Hz Motion & Neural Quantum Processor

Samsung 77-Inch OLED TV Key Specifications at a Glance

FeatureSpecification
ModelQA77S90DAE (S90 series)
Screen Size77 inches
Display TypeQD-OLED (self-illuminating pixels + quantum dot)
Resolution4K Ultra HD (3840 × 2160)
ProcessorNeural Quantum Processor 4K (NQ4 AI Gen2)
HDRQuantum HDR OLED+ (HDR10+ Adaptive/Gaming)
Motion TechnologyMotion Xcelerator 144Hz (up to 144Hz gaming)
ContrastSelf-illuminating pixels (infinite contrast) + Real Depth Enhancer
Color VolumeOne billion colors, Pantone Validated
Viewing AngleUltra Viewing Angle + Anti-Reflection
Gaming Features4x HDMI 2.1, AMD FreeSync Premium Pro, G-Sync compatible, Samsung Gaming Hub
Audio Output40W 2.1CH (Object Tracking Sound Lite / OTS Plus)
Audio TechDolby Atmos, Q-Symphony, Bluetooth Audio
Smart PlatformTizen OS with SmartThings Hub
Voice AssistantsBixby, Google Assistant, Amazon Alexa
DesignLaserSlim, Infinity One Design (4‑bezel‑less)
Connectivity4 × HDMI 2.1 (4K 144Hz), 2 × USB-A, Wi‑Fi 5, Bluetooth 5.2
RemoteSolarCell Remote (battery‑free)
Dimensions (with stand)Not specified (approx. 77″ class)

Table of Contents

  1. Introduction

  2. Stunning 77-Inch QD-OLED Panel – Infinite Contrast and Pure Blacks

  3. Neural Quantum Processor 4K – AI-Powered Upscaling and Optimization

  4. Quantum HDR OLED+ – Exceptional Brightness and Dynamic Tone Mapping

  5. Powerful 144Hz Motion Xcelerator for Blur-Free Gaming

  6. One Billion Colors and Pantone Validation – Lifelike Accuracy

  7. Immersive Audio – Object Tracking Sound and Dolby Atmos

  8. Tizen OS Smart Platform with SmartThings Hub

  9. Infinity One Design – Ultra-Slim and Bezel-Less

  10. Pros and Cons

  11. Frequently Asked Questions (FAQ)

  12. Conclusion – Is the Samsung 77-Inch OLED TV Worth It?

1. Introduction

The Samsung 77-inch 4K Quantum HDR OLED TV (model QA77S90DAE) represents the pinnacle of Samsung’s display engineering, combining QD‑OLED technology with AI‑driven processing to deliver pure blacks, peak brightness, and exceptional color volume. Designed for home cinema enthusiasts, serious gamers, and design‑conscious viewers, this powerful 77‑inch television offers a breathtaking viewing experience with its self‑illuminating pixels, 144Hz motion handling, and Neural Quantum Processor 4K. Whether you are watching the latest Hollywood blockbuster, playing competitive games, or streaming your favourite series, the Samsung 77-inch OLED TV sets a new standard for what a premium home display can achieve.

For more information on display technologies and HDR standards, visit the Android website. Explore more home electronics at our shop.

2. Stunning 77-Inch QD-OLED Panel – Infinite Contrast and Pure Blacks

The Samsung 77-inch OLED TV features a QD‑OLED panel that combines self‑illuminating OLED pixels with quantum dot technology. This powerful combination delivers:

  • Infinite contrast: Each pixel can turn off completely, producing perfect, pure blacks.

  • Higher brightness than traditional OLED: Quantum dots boost luminance, making HDR highlights pop while maintaining deep shadows.

  • Wide colour gamut: Quantum dots produce highly saturated, accurate colours.

The self‑illuminating nature means no backlight bleed or halos around bright objects. With 77 inches of screen real estate, every scene becomes immersive – from starry night skies to sunlit landscapes.

3. Neural Quantum Processor 4K – AI-Powered Upscaling and Optimization

At the heart of the Samsung 77-inch OLED TV lies the Neural Quantum Processor 4K (NQ4 AI Gen2) . This powerful AI processor uses deep‑learning neural networks to analyse and optimise every scene in real time. Key capabilities include:

  • 4K AI Upscaling: Automatically upscales lower‑resolution content (HD, Full HD) to near‑4K quality, adding sharpness and detail.

  • Real Depth Enhancer: Adjusts foreground contrast to create a more three‑dimensional, lifelike image.

  • Scene optimisation: Recognises content type (sports, movies, games) and adjusts colour, contrast, and motion settings accordingly.

The result is consistently stunning picture quality from any source – from streaming apps to live TV.

4. Quantum HDR OLED+ – Exceptional Brightness and Dynamic Tone Mapping

The Samsung 77-inch OLED TV supports Quantum HDR OLED+, which dynamically tone‑maps every frame to reveal hidden details in both hyper‑bright and ultra‑dark scenes. It is fully compatible with HDR10+ Adaptive and HDR10+ Gaming, ensuring optimal brightness and contrast regardless of ambient lighting. This powerful HDR performance makes highlights look dazzling (e.g., explosions, sunlight) while maintaining shadow detail (e.g., dark alleys, night skies). The Anti‑Reflection coating and Ultra Viewing Angle technology maintain premium contrast and colour consistency even when viewing from sharp side angles – perfect for family rooms with multiple seating positions.

5. Powerful 144Hz Motion Xcelerator for Blur-Free Gaming

Gamers will appreciate the Motion Xcelerator 144Hz technology, which supports variable refresh rates up to 144Hz (and up to 165Hz on elite models like the S95F). This powerful feature, combined with 4 HDMI 2.1 ports (all supporting 4K at 144Hz), delivers:

  • Blur‑free action: Smooth motion during fast‑paced games.

  • AMD FreeSync Premium Pro and NVIDIA G‑Sync compatibility: Eliminates screen tearing and stuttering.

  • Samsung Gaming Hub: Cloud‑based platform allowing instant game streaming without a console.

  • Low input lag: Responsive controls for competitive play.

Whether you are playing on PS5, Xbox Series X, or a high‑end PC, this TV is fully equipped for next‑generation gaming.

6. One Billion Colors and Pantone Validation – Lifelike Accuracy

The Samsung 77-inch OLED TV delivers over one billion colours thanks to its 10‑bit QD‑OLED panel. It holds Pantone Validation for lifelike skin tones and accurate cinematic hues. This powerful colour accuracy ensures that what you see on screen matches the creator’s intent – from nature documentaries to animated films. The wide colour gamut (near 100% DCI‑P3 coverage) makes HDR content truly spectacular. Additional picture modes include Filmmaker Mode (preserves original aspect ratio, frame rate, and colour) and EyeComfort Mode (reduces blue light for late‑night viewing).

7. Immersive Audio – Object Tracking Sound and Dolby Atmos

Audio quality matches the superb visuals. The Samsung 77-inch OLED TV features a 40W 2.1‑channel speaker system with Object Tracking Sound (OTS Lite or OTS Plus) . This technology uses built‑in multi‑channel speakers to make audio follow the physical on‑screen movement – a car driving across the screen sounds like it is moving from left to right.

Dolby Atmos decoding provides premium spatial audio that envelops the room from above and around. Q‑Symphony seamlessly syncs the TV’s internal speakers with compatible Samsung soundbars to output sound simultaneously for a richer acoustic profile. For private listening, Bluetooth Audio is supported.

8. Tizen OS Smart Platform with SmartThings Hub

The Samsung 77-inch OLED TV runs Tizen OS, providing a streamlined hub for streaming applications (Netflix, YouTube, Disney+, Apple TV+), personalised layouts, and integrated smart services. The built‑in SmartThings Hub allows you to control compatible smart home devices directly from the TV – lights, cameras, thermostats, and more.

Voice assistants are fully integrated: Bixby, Google Assistant, and Amazon Alexa are all built‑in, letting you change channels, search for content, control volume, and manage smart devices hands‑free. The SolarCell Remote is battery‑free, charging via ambient indoor lighting or radio frequencies – an eco‑friendly design.

9. Infinity One Design – Ultra-Slim and Bezel-Less

The Samsung 77-inch OLED TV features the Infinity One Design – a razor‑thin profile and ultra‑sleek, 4‑bezel‑less frame that sits nearly flush against living room walls. The LaserSlim construction makes the TV appear almost like a piece of art, with no distracting borders. When wall‑mounted, it blends seamlessly into your décor. The build quality is premium, with a slim metal back and minimal cable management solutions.

10. Pros and Cons

ProsCons
✔️ Stunning 77″ QD-OLED panel (infinite contrast, pure blacks)✘ Premium price point (high investment)
✔️ Neural Quantum Processor 4K (AI upscaling + Real Depth Enhancer)✘ No Dolby Vision support (only HDR10+ Adaptive)
✔️ 144Hz Motion Xcelerator + 4x HDMI 2.1 (great for gaming)✘ 40W sound may not satisfy audiophiles without a soundbar
✔️ Quantum HDR OLED+ (dynamic tone mapping, high brightness)✘ Wi‑Fi 5 (not Wi‑Fi 6 or 6E)
✔️ One billion colors + Pantone Validation + Filmmaker Mode✘ Heavy and requires two people for wall mounting
✔️ Dolby Atmos + Object Tracking Sound + Q‑Symphony
✔️ Tizen OS + SmartThings Hub + multiple voice assistants
✔️ SolarCell Remote (battery‑free) + Infinity One Design

11. Frequently Asked Questions (FAQ)

Q1: Does the Samsung 77-inch OLED TV support Dolby Vision?
A: No, it supports HDR10+ Adaptive and HDR10+ Gaming, which are Samsung’s preferred dynamic HDR formats.

Q2: What is the refresh rate for gaming?
A: The TV supports up to 144Hz via HDMI 2.1 ports, with Motion Xcelerator technology.

Q3: Does it have FreeSync and G-Sync?
A: Yes, it is compatible with AMD FreeSync Premium Pro and NVIDIA G‑Sync for tear‑free gaming.

Q4: How many HDMI 2.1 ports are there?
A: All 4 HDMI ports support HDMI 2.1 with 4K 144Hz capability.

Q5: Is the remote control battery‑free?
A: Yes, the SolarCell Remote charges via indoor light or radio waves – no batteries needed.

Q6: Can I use voice assistants?
A: Yes, Bixby, Google Assistant, and Amazon Alexa are all built‑in.

12. Conclusion – Is the Samsung 77-Inch OLED TV Worth It?

The Samsung 77-inch 4K Quantum HDR OLED TV (QA77S90DAE) is a powerful, visually breathtaking, and feature‑packed flagship television that sets a new benchmark for home entertainment. Its stunning 77‑inch QD‑OLED panel delivers infinite contrast, pure blacks, and exceptional brightness, while the Neural Quantum Processor 4K ensures every scene is optimised with AI precision. Gamers will love the 144Hz Motion Xcelerator, 4x HDMI 2.1 ports, and FreeSync/G‑Sync support, while movie enthusiasts will appreciate Quantum HDR OLED+, one billion colours, and Filmmaker Mode. The immersive 40W 2.1‑channel audio with Dolby Atmos, Tizen OS smart platform, and eco‑friendly SolarCell Remote complete a premium package. Although it lacks Dolby Vision and comes at a premium price, the overall performance and design make the Samsung 77-inch OLED TV a wise and powerful investment for anyone seeking the ultimate cinematic and gaming experience at home.

Visit our shop for the best deals on Samsung TVs and home electronics.


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Prices and stock levels are subject to change without notice. Please verify before ordering.

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