Enjoy rich 4K HDR picture vibrancy, colour and depth, with LG’s UR78 TV. Driven by the brand’s a5 Gen5 AI processor for enhanced Ultra HD visuals, it features AI Sound tech for more immersive cinematic viewing. Use LG’s award-winning webOS smart platform to stream shows from such apps as Netflix and Prime Video*, and you can interact by voice with both the Google Assistant and Alexa built in.

4K UHD resolution with HDR
This screen has four times the number of pixels than Full HD TVs, delivering stunning realism, natural motion and incredible detail. High Dynamic Range expands light, dark, and every colour in between for a picture that’s closer to real life. This set supports multiple HDR formats including HDR10 & HLG.

a5 Gen5 AI processor
LG’s processor ensures optimised picture and sound quality, whatever you watch or play.

Cinematic viewing
HDR and FILMMAKER mode turns any room into a cinema, adding depth and richness, just as the director intended.

AI Sound
LG’s AI sound puts you right at the centre of the action, creating an absorbing atmosphere in any room, so you get fully immersed in whatever you’re watching.

Game optimiser
Levels up the gaming experience by optimising the picture depending on the type of game you’re playing.

webOS smart platform
LG’s award-winning webOS platform revolutionises how you experience your entertainment. With quick and easy content discovery and switching, there’s more entertainment available than ever before. You can stream from all the most popular services like Netflix, NOW TV, Prime Video, Disney+, Twitch, and more.*

Voice control & smart compatibility
This TV has the Google Assistant and Alexa built in, so you can get answers to questions while you’re watching TV, and control compatible smart home devices.

Sleek and slim design
The elegantly slim profile of this TV enhances any room.